SEO questions from Orangeville business owners

Corrections to a Google Business Profile can move things in a few weeks. After that, new pages and reviews usually show a trend by the third or fourth month. However, categories with long-established local names, such as dental, legal and trades, take longer to crack.

Usually, because the town punches above its size. Orangeville is the shopping, banking and services centre for Dufferin County, so a business on Broadway or First Street is serving customers from Mono, Amaranth, Shelburne and Grand Valley as well as town. Most of them start with a search.

Yes. About half of Orangeville’s workforce commutes out of Dufferin, much of it to Peel Region, so many people search for a mechanic or a dentist on the way home. Meanwhile, rural residents search from farm properties miles from any business. Your site and profile therefore need to make sense to both.

$300, $500 or $700 a month in Canadian dollars, with no long contract. We will tell you which one fits after looking at your site and competition, and we will say so if the smallest plan is enough.

It depends on timing. Ads work from the day they start and stop when the budget does, which suits seasonal rushes. SEO, by contrast, builds slowly but keeps paying. For that reason, many local firms use ads for the busy weeks and SEO for the rest of the year.

Yes. Once your Orangeville presence is solid, we add a page for each nearby community you genuinely serve, written about the work you do there rather than copied with the name changed.

Yes. We quote and invoice in Canadian dollars, once a month, so there is no exchange rate to watch.